Build the financial skills that matter. Our comprehensive program teaches you to evaluate, plan, and optimize investment strategies for events that create lasting value.
Start Your JourneyOur learning approach focuses on practical scenarios you'll actually encounter. Instead of theoretical concepts, we work through case studies from events across Canada's diverse market landscape.
We've structured the program around four key phases, each building on skills you've already developed.
Start with the basics that many professionals skip. We cover how to read event budgets, understand cash flow patterns, and identify the metrics that actually matter for investment decisions.
Learn to spot potential problems before they happen. This phase covers weather contingencies, vendor reliability assessment, and market timing considerations specific to event investments.
Develop approaches for balancing different types of event investments. We examine how seasonal events, corporate gatherings, and cultural celebrations can work together in a cohesive strategy.
Build systems for tracking performance and making adjustments. This final phase focuses on creating sustainable processes for ongoing event investment management.
The best part about teaching this program is watching people connect the dots. They start seeing patterns in event data that seemed random before. It's not about memorizing formulas — it's about developing judgment that serves them for years.
Our next cohort begins in September 2025, with weekend sessions designed for working professionals. Classes run for 12 weeks with flexible scheduling options.
Saturday mornings, 9 AM - 12 PM, with optional evening review sessions available throughout the week.
Small group sessions (maximum 16 participants) with hands-on analysis of real event investment scenarios.
Access to our database of Canadian event case studies, plus ongoing support through our alumni network.